![]() This way, the client thinks of you as professionals rather than amateurs. Moreover, companies can depict a positive image through its logo. If there was no Ronald McDonald character representing the McDonalds brand, people would have chosen somewhere else to get their burger and chips (apologies, fries, if you’re in the US!). Imagine if some of the most successful businesses did not have a logo, would you have been able to recognise them? If you’ve hired a professional graphic design agency to work on your branding, then you can be confident that your logo will hit the mark. So, there are numerous benefits of having a logo design that represents your business. You would know straight away that these were high-quality, durable trainers purely because of the famous swoosh logo.Įven a young child knows that the iconic swoosh mark represents Nike.Įssentially, customers know these products are worth buying because of the quality and value the brand represents. However, if they placed a pair of Nike trainers in front of you, there would be no hesitation. ![]() Your choice will be quite difficult as you have no idea what you’re buying into, or the company behind the product. This is only achievable through the curation of a quality brand as the unique and powerful your brand is, the more likely it is for your product/ service to be bought.įor instance, let’s say someone places three pairs of unbranded trainers in front of you and asks you to choose your favourite. ![]() Most buyers want quality products and they want to feel confident about what they are purchasing. However, the most powerful tool through when building brand recognition, is a logo.Ĭheck out our 5 favourite logos in this episode of Building Better Brands:Įssentially, quality logo design is a good hallmark of trust. In order to gain maximum benefits through branding, a business has to follow various steps. When you look at all of the major businesses around the globe, you will notice that they don’t have to struggle for recognition in any part of the world. ![]()
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